Intimissimi Expands with New Flagship Store on Upper East Side in Manhattan Celeb Secrets
Intimissimi has made its way to the Upper East side of Manhattan.
The Italian lingerie brand officially opened its doors on 1124 Third Ave in New York City on Thursday (April 20), making it even more accessible for customers to get their hands on luxe essentials that everyone knows and loves.
Celeb Secrets CEO Juliet Schroder was in attendance at the special event, wearing the brand’s Lace and Silk Top ($69) and Long Sleeve Silk Shirt ($139) in sweet lavender. Surrounded by the brand’s new Spring/Summer 2023 collection, Schroder enjoyed mini sandwiches from Sant Ambroeus and champagne before getting treated to a mini manicure courtesy of Sunday Studios.
All of the brand’s new pieces were readily available for guests to try and even purchase at a special price. For those who don’t know, Intimissimi just launched their new campaign earlier last month, with none other than Jennifer Lopez as their brand ambassador.
In her first official campaign, JLo celebrates women and empowers them to feel confident and valued in all the roles that they play. Today’s women are savvy, successful role models who inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez,” said Matteo Veronesi, Chief Executive Officer of Intimissimi in a press release. “We want women to live the most fulfilling life and feel empowered every day.”
In the collection, Creative Director Riccardo Ruini captured the essence of a dreamy and vibrant Italian summer by using cinematic imagery to transform the colors of Positano in the new campaign. With hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea, each item makes its wearer feel confident and beautiful while transporting them into a silky smooth Italian paradise.
You can shop new Intimissimi essentials on their website here, or by visiting the new UES store at 1124 Third Ave, New York, NY 10065 (in between East 65th and 66th Street).
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